GroundTruth is a leading location-based marketing and advertising technology company focused on driving real-world business outcomes. By leveraging its patented mapping technology, the firm provides precise insights into offline consumer behavior, enabling brands to connect with relevant audiences based on their physical journeys. GroundTruth specializes in translating digital advertising efforts into measurable in-store foot traffic, offering powerful attribution solutions that quantify campaign impact. Serving a diverse range of industries from retail and dining to automotive, the platform empowers businesses to build highly effective targeting strategies that enhance customer engagement and boost sales. Through its sophisticated location intelligence, GroundTruth bridges the gap between the digital and physical worlds, delivering tangible results and a clear return on investment for its clients. The company offers both managed services and a self-serve platform to accommodate various marketing needs and objectives.